In fact, there are a plethora of ways to optimise your Facebook marketing and build your brand using live video. Use these tips to get started:
- Live Q&A sessions are by far the easiest way to begin leveraging this content type in your strategy. Promote the time in advance so boost attendees. Use this opportunity to intimately engage with your followers, understand their challenges, and address them as an expert
- Take your followers behind-the-scenes into your business. Invite them to the next office meeting, conference, or the company BBQ
- Answer a FAQ that's common in your industry. Keep these videos short and concise. Deliver value and a call-to-action to tell people what to do next to maximise your strategy
Using this checklist will help to increase your Facebook engagement, amplify your lead generation strategy, and improve your organic reach. Leverage it to your advantage in optimising your Facebook marketing. With so much potential on this platform, you'll experience dramatic results from your efforts and your audience will appreciate the value you bring to their newsfeeds.